[FAIE: Marketing] Marketing Club Session – Touching the Digital World: Website Development and Unlocking AI

The Marketing Club session with the theme “Touching the Digital World: Website Development and Unlocking AI” was part of the Digital Edu #12 series organized by The Faculty of Administration International Economics, held on the morning of 18 November 2025 at Hall I209 – Campus 6, Lac Hong University. The event attracted a large number of students, providing valuable knowledge on website development, AI, and digital marketing.

The program was honored to welcome lecturers who attended and accompanied students throughout the session, contributing inspiring perspectives.

During the session, students had the opportunity to listen to practical sharing on:

✨ How to build a marketing-standard website – from layout, design, and interface to user experience optimization.

✨ Applying AI in digital marketing – supporting content creation, data analysis, and campaign automation.

✨ Digital transformation trends – essential skills for marketers to keep pace with the market.

Students were guided to practice on-site: building sample websites, experimenting with AI tools, and engaging in group discussions on content strategy.

The session provided students with practical exposure to website development and the application of AI in Marketing, helping to broaden their mindset and digital competencies. Through the sharing and hands-on activities, students gained a clearer understanding of how to apply technology to content strategy and campaign optimization. The interaction between students and lecturers created an open learning environment, fostering creativity and proactive exploration. The knowledge acquired will support students in becoming more confident in their future career orientation. The session delivered meaningful value, contributing to equipping students with an essential foundation to become marketers who can effectively adapt in the digital era.