LHU enhances its staff's media competence through AI applications workshop

LHU on November 12, 2024 organized a workshop themed "Innovating and improving media competence" for its staff, lecturers and employees. The workshop is an opportunity for all to update the latest knowledge in the field of media while building a dynamic and creative team in the digital age.

Assoc. Prof. Dr. Nguyen Vu Quynh - Vice Rector giving an opening speech

Attending the event were Assoc. Prof. Dr. Nguyen Vu Quynh - Vice Rector; MBA. Huynh Thuc Hieu - Deputy Director of the Center of Admissions and Public Relations; leaders of units under LHU; along with staff, lecturers and employees. Particularly, there was the participation of keynote speakers: Mr. Do Anh Viet (Vincent Do) - CEO of GTV SEO and Ms. Tran Thi Thuy Trang - CEO of TAG.

The workshop was presided by the two experts in communications and technology, revolving around AI applications that enhance content creation, personalize messages, and optimize user engagement across various platforms. Notably, AI marketing tools were also introduced to help the University's staff, lecturers, and employees save time, reduce manual workload, and improve the effectiveness of media work.

The two experts sharing AI applications in communications and marketing

In addition, they revealed powerful tools to support content marketing, helping automate steps from planning, content creation to data analysis, thereby enabling the University's employees to optimize communication campaigns effectively and sustainably.

To end the workshop, the Organizers awarded certificates to all the participants, recognizing their active engagement and commitment to learning and innovating for the overall development of LHU.

The Organizing Committee awarding certificates to all the participants